Owela for companies and public sector

Owela web platform enables the search for innovative solution with the help of active dialog. Owela is more than just another discussion forum. It encourages positive ideation and problem solveing and steers towards active co-development.

Owela is suitable for all the phases of innovation process:

  • Consumer studies: surveys, focus groups, chats, sounders
  • Ideation campaigns
  • Evaluation and development of product and service concepts
  • Testing prototypes: user experience and feedback
  • User-driven co-development

In Owela, practised experts are facilitating the co-development. They help in defining the goals and rules, choose the best suitable methods for the project, and steer towards active co-desig.

Versatile and functional

Owela is a Finnish service developed by VTT Technical Research Centre of Finland. Owela has been in use since year 2007 and it supports multilingual content and can be tailored to suit various different uses. All the discussions and material presented in Owela will be securely stored in VTT’s server.

VTT has run more than 100 co-development projects in Owela. Those projects have involved both citizens and consumers as well as persons with various roles such as company representatives, public sector officials and researchers.

Examples of our projects:

Comments from our customers:

”This was a really, really positive move! We can recommend Owela to our colleagues around the administration; this was so easy – and fun!” – Marko Latvanen, Service Centre Web Editor, Suomi.fi, State Treasury

“Owela allowed for continuous and rich interaction with the respondents of a consumer study. F-Secure obtained ideas for new concepts and received valuable insights into consumers’ usage and perceptions of cloud services.” – Ville Nore, Usability Specialist & Camilla Magnusson, Business Development Manager, F-Secure Oyj

“In Owela we were able to efficiently test the initial ideas and got a lot of interesting comments and feedback from the end users.” – Kimmo Kivirauma, R&D Director, TeliaSonera

“Thank you Owela team – Owela was a great thing in our study!” – Kaisa Orajärvi, Sales manager, Lapin Kansa / Alma Aluemedia

Contact us:

Owela team


Customer manager

Harri Nurmi


+358 20 722 6199


Owela’s services for companies

Owela’s services for municipalities and public government (In Finnish)