What is Owela?

Owela is an online platform for open innovation and co-design with users, customers, developers and other stakeholders. It provides tools for understanding users’ needs and experiences as well as designing new products and services together.

Owela project spaces may be used as a co-design space from the first ideas until the final product testing or only in selected phases of the innovation process (from 1 week to a few months). Project spaces can be either public or limited to a certain user group. The project workspaces can be generated in any language.

Owela has been developed and is administrated by VTT Technical Research Centre of Finland.

Services for companies

Companies can utilize the Owela community in different stages of the innovation process:

  • developing new innovations based on consumer needs
  • testing early service concepts and developing them further with users
  • testing and developing prototypes
  • evaluating existing services
  • marketing and consumer research

Owela can be combined with other user-centred design methods and utilized as a communication channel between face-to-face studies. User research can be done either publicly or, for confidential user studies, in restricted environments. Special versions for different languages can also be made easily.

Please contact owela@vtt.fi for more information!

Become a member!